Saudi Arabia has put forward a project that includes the recognition of key consumer rights, in accordance with United Nations guidelines.
The new bill will ban unfair and deceptive commercial practices, and will include controls that prohibit advertising products that harm children's safety or are not compatible with their age groups.
Based on the principle of participation and transparency, the Saudi Ministry of Commerce called on the public to present their opinions and suggestions regarding the new consumer protection system law.
The ministry noted that the project aims to protect the rights of consumers in the Kingdom, based on the best global experiences and practices. It also seeks to develop a regulatory framework that addresses challenges obstructing consumer protection.
The new project will prohibit access to personal consumer data without prior consent, and ban misleading commercial practices that include false information, regardless of the method used in this context.
Earlier this month, Minister of Commerce Majed Al-Qasabi announced that the ministry had prepared the first draft of the Consumer Protection Law.
In a statement issued on the occasion of the World Consumers Rights Day, which falls on March 15, the minister stressed that the new law was derived from the best international practices.
He added that the draft would be presented to the public, seeking their opinions and observations, within a 30-day deadline before finalizing the text. He emphasized that the people were partners in its success.
