Trailblazing seafood brand The Saucy Fish Co has partnered with Ocado Zoom as it offers consumers the chance to receive an order within an hour.
The Grimsby brand has a mission to save midweek meals, and the rapid roll-out will be available in selected West London postcodes.
Many of The Saucy Fish Co’s top-rated chilled products will be available on Ocado Zoom, including, Salmon with Chilli, Lime and Ginger Dressing, Smoked Haddock with Cheddar and Chive Sauce, Sea Bass with Beurre Blanc Sauce, two Ready to Eat salmon products and two saucy-centred fishcakes.
Amanda Webb, sales and marketing director of The Saucy Fish Co, said: “We know our consumers regularly look for dinner options that offer convenience and taste, something different from the usual bland midweek meal.
“Our latest partnership with the innovative Ocado Zoom delivery service means midweek meals don’t have to be boring again. Bold flavours and a tasty fish dish can be on the doorstep in 60 minutes and then on people’s plates in a flash. It’s great news for those who don’t always have the time to shop or are looking for a quick and easy meal solution.”
With a minimum spend of £15, delivery under £2.50 and a choice of more than 10,000 products - all delivered within 60 minutes, Zoom is changing the way West London shops.
George Dean, commercial manager of Ocado Zoom, said “Our customers are always looking for simple, efficient solutions to life’s everyday inconveniences - and so are we - and that’s why The Saucy Fish Co is such a perfect fit for Ocado Zoom.”
The new partnership will be supported by marketing activity from both partners. It will include a geo-targeted paid media and paid social campaign aimed at those living within target areas of the capital.
Saucy Fish Co favourites will also be on a two for £7 discount for the launch.
