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Livingetc
Livingetc
Julia Demer

Sardines, Anyone? H&M Home's Latest Collection Nails Summer 2025’s Niche Obsessions

H&M Home Summer 2025 Collection, photographed in a mid-century desert home backyard.

H&M Home understood the assignment with its Summer Escapism collection — the brand’s latest drop for the 2025 season, and one that taps directly into the zeitgeist.

First up: shells. A trend fuelled in equal parts by the caviar craze, the revival of ornate vintage fixtures, and fashion’s enduring fascination with the sea. Here, they surface as jugs, jars, sculptural bowls — even printed across cushions.

Then there’s fish — yes, really. Tinned varieties have become the “it” appetiser of the moment, and that same irreverent energy shows up here, too: on napkins, napkin rings (already a Livingetc favorite), and wine stoppers. All of it is playful, unexpectedly precise, and totally on cue.

Papier-mâché may not love water — but that doesn’t mean you can’t take the textured finish poolside…. (Image credit: H&M Home)

It’s an escape indeed: sometimes poolside, sometimes under the sea, always transportive. H&M Home has managed to bottle up several of the season’s most culturally resonant fixations into one cohesive edit.

To the casual observer, it’s pretty — but for those in the know, it’s brilliant. Dive into our edit of the best pieces, below.

Spring isn’t quite over — at least not at H&M Home. If you missed the brand’s Spring 2025 drop, the good news is it’s still live — and still full of textural surprises.

The collection brims with mixable tableware — easy and effortless in the spirit of summer. (Image credit: H&M Home)
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