Sam Heughan fans couldn't get enough of the actor in his latest Instagram post as he posed on a horse in a cowboy hat.
The Outlander actor shared a new snap of himself to promote his whisky brand Sassenach which left fans hot under the collar.
And while many were admiring the view, others even speculated that the star could be bringing out his own brand of tequila after spotting the background of his snap.
Many also believed that the star had jetted off to Mexico for the shoot due to the background of agave plants - which is used to make tequila - while others suggested it might be a cleverly imposed background.
Sharing with his 3.2 million followers, Sam captioned the picture: "It’s incredible, the special places @sassenachspirits takes you and the unique people you meet… #uniquespirits #samheughan #sassenach #whisky."
And fans couldn't get enough.
One wrote: "Looks like Mexico. So glad to have @samheughan in my beloved country."
While one said: "Looks like an agave farm. Are you branching out and adding tequila? Enjoy your adventures."
Another added: "Holy cow - hot Sam Heughan cowboy alert."
One commented: "Can we have a new Tequila? Asking for a friend."
Another penned: "You look so sharp, Sam! Yeehaw!! Ride 'em, cowboy!!"
Sam's whisky business has been so successful since first launching in March 2020.
The 41-year-old set up his own drinks company, The Great Glen Company.
As well as the name being a nod to Outlander (Sassenach is the affectionate name his character Jamie gives love interest Claire), the Dumfries-born actor has also used the unicorn, the national animal of Scotland, for his logo.
The brand has even won big at the San Francisco World Spirits competition for the second year running, so who knows, maybe Mr Heughan is working on another tipple?
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