Sam Gowland choked out his Geordie Shore rival Marty McKenna in the second round on his MMA debut
The reality TV stars took to the cage in Newcastle as part of FAME MMA's first show in the UK on Saturday night.
And it was Gowland who came out on top, winning by submission in the second round with McKenna clearly exhausted.
"I'm fitter, faster and stronger and I f****** won," said the winner.
Earlier, disgraced funny man Dapper Laughs made an unsuccessful foray into mixed martial arts when he was beaten by Harvey - formerly of So Solid Crew - in the first round.
"What an experience," the beaten man said. "No excuses, Harvey dominated me, I put up a fight but he felt very strong.
"It would have been nice to get on our feet again but I’m glad to be friends again. I’m happy, I’m proud, I battled with myself and walked in the cage - so I still won."
Earlier, Casey Barker beat Callum Markie in the night's opening fight before football freestyle champion Andrew Henderson beat Mike Fox inside 40 seconds in a mismatch.
Joe Henderson and fellow YouTube star Ally Law were the first fighters to go the three-round distance before the former was given the nod by majority decision.
The only female fight on the card between Love Island star Georgie Harrison and YouTuber Ashley Marie also went the distance with Harrison winning on points.
In an all-Polish affair, Adrian Polak edged out Dawid Malczynski split decision before Joel JMX stopped Wojtek Gola in the second round having weighed in two stone heavier than his opponent.
