A tanning salon has been slammed for cashing in on coronavirus and saying getting a fake tan could prevent its customers getting it.
T-A-N is offering a discount to people who want to get a sun-kissed glow if they have had to cancel holidays due to the outbreak.
Customers who have had to axe a spring break - due to flight cancellations - are being offered £20 free tanning.
The new salon in Woodley, Berkshire, also callously advertised for customers to come in saying a fake tan could stop them getting the virus.
It came after a teacher at Willow Bank Primary School - less than two miles away in Reading - tested positive for COVID-19.
It said on its Facebook page: "Confirmed CORONAVIRUS in WOODLEY!!
"BBC state that the virus can't survive over 26 C Heat.
"WE ARE SAVING LIVES!!!!"
The salon then offered the £20 free tanning to customers who couldn't go on holiday due to the virus if they spent £60.
Oliver Smith - who works at the salon which boasts 12 tanning cubicles - said: "Since the coronavirus outbreak we have seen way above our average numbers of people tanning.
"So much so that we have put an offer on for cancelled holidays and we had our busiest day ever last week, with three times the usual amount for this time of year."
He said that there has been an increased demand in the last month and added: "All I can put it down to is people cancelling holidays and not going away.
"Seeing people panic buy I'm assuming that's the same reason they're doing this, because of fears about coronavirus.
"People have said they're not going away this year now so may as well get a tan."
He added: "It's a shame people are cancelling their holidays, so we thought we would put this offer out.
"People can get a discount on tanning by using it if their holiday has had to be cancelled."
But one local fumed; "Yet another thinly veiled advert.
"If you lot had any decency left, you'd quit working in advertising and go get real jobs that mean something, in the real world, to real people."
Six people have died in the UK from coronavirus.
Mirror.co.uk has contacted T-A-N for comment.
