A salon owner was left in tears after a customer lashed out at the business via a "vicious" and "nasty" email following an argument.
Gemma Amura, owner of the salon 'It's Science', said that the business received a "horrible" email from a "disruptive and confrontational" customer who was eventually refused an appointment after popping in for a consultation.
In the email, the woman branded the Swansea salon 'tacky' and called Gemma, aged 36, a "little brat", North Wales Live reports.
The hairdressers, which is vegan, gender-neutral and inclusive, pride themselves on ‘making everyone feel like someone’, but after reading over the email Gemma was left upset.
She said: "When the person came into the salon, they were disruptive and confrontational, I was already in an appointment with another customer and we have allocated time slots as part of our Covid measures.
"The safety and comfort of my workers alongside my customers have always been my main priority and on that day she made not only my staff uncomfortable but the clients I was already dealing with.
"They had been asking for me by name and making comments about having a haircut in Swansea, the salon prides itself on being an open and welcoming safe space and on that day it wasn't".
Following the initial consultation, Gemma decided to cancel the customer's forthcoming appointment.
Shortly afterwards, the salon boss received a rude email containing the customer’s complaints - including personal attacks aimed at Gemma.
The email, which was shared on social media by the salon, read: "I actually find it pretty hilarious that you thought I would still come to the appt after your disgraceful behaviour, I was quite nervous anyway about risking a tacky Swansea hair salon touching my hair as I normally go to brooks and brooks in London, but after meeting you I just thought I'd not turn up to match your ignorance".
The email went on to criticise the hairdresser’s decision to return to Swansea after working elsewhere arguing "it’s fairly clear from meeting you, your attitude most likely got you kicked out"
Later the email goes on to list their own version of events so that the owner can "maybe grow a little".
The strongly-worded message did not stop there as the customer complained they "tried to make things nicer" and find a solution but "incorrect information" led to the situation.
Having the last word, it added: "People like you always know they are wrong deep down and feel ashamed of their behaviour but act ignorantly as an easy get out and you probably live in denial with most areas of your life.
"Hopefully one day you'll wake up and realise what a disgrace you are and change. I'll keep my fingers crossed for you. All the best little brat" they said.
Upon reading the email Gemma Amura said she was "literally left in tears" as she read the harsh words about Swansea alongside the personal insults.
"I'm really proud of where I am from and we hear comments talking about Swansea in a negative light as if it is any different where other salons are based.
"It's just a more difficult time for everyone, that community feel has gone to an extent during the pandemic and small businesses have to stand by their morals otherwise we won't last"
"It just speaks for itself, I don't want conflict with anyone so we are leaving it at that and putting it behind us, it's not who we are as a salon and my priority is my team," she said.
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