Social media-inspired game show The Circle, which is filmed in a Salford apartment scheme, has been cancelled by Channel 4.
The programme first launched in 2018 and was described as a social experiment crossed with game show where the contestants could be anyone they wanted.
During the show they all individually live in an apartment and can communicate only via a social media platform.
The only time you come face-to-face is if you get 'blocked' or in the grand finale.
However, Channel 4 has confirmed that after three series and a celebrity special, the show will no longer air, the Manchester Evening News has reported.
A Channel 4 spokesperson told Radio Times : "The Circle has been a huge hit for young audiences and has grown successively over three seasons on Channel 4, consistently outperforming slot averages.
"We're incredibly proud to have worked with Studio Lambert North and Motion Content Group to invest in such an innovative show and to have given it a springboard for its international format success.
"In much the same way as when we originally commissioned The Circle, Channel 4 has a responsibility to continually look at how we reinvent and create space for new ideas, and so we have decided not to commission the show for a fourth season.
"We'd like to thank Studio Lambert, Motion and all those involved for The Circle's huge success over the last three series."
The news comes after the show's third season aired recently after being filed at Salford's Adelphi Wharf scheme.
Its 76 apartments have been used as the filming location for the show since its second series in 2019.
The apartments are managed by Qube Residential which has offices in Manchester and Liverpool.