One success story hidden away among last week's release of the ABC consumer magazines sales figures was the performance of First News, the weekly paper for children.
In the first six months of the year, it registered a sale of 48,314. That was a rise of 22.5% on the same same period in 2009 (when the sale was 39,450).
It was, by large measure, the biggest increase of any children's publication in the UK and certainly bucks the downward trend of adult newspapers.
Aimed at children aged from seven to 14, it is a neat amalgam of information and entertainment, and is a tribute to the skills of its editor, Nicky Cox.
Let's also praise its "editorial director", one Piers Morgan, who shared Cox's vision and backed the enterprise. And, looking over my eldest grandson's shoulder, I note that he occasionally contributes celebrity pieces.
