Premium online running retailer SportsShoes.com has announced a 37 per cent increase in sales to a record £92.2 million.
The Shipley-headquartered business, heading into its 40th year of trading, saw its earnings rise 118 per cent to £12.2 million.
SportsShoes.com lists more than 17,000 products from 149 global running and outdoor brands. These include Asics, Nike, Adidas, Hoka, New Balance, Haglöfs, Mammut and Rab.
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Sales for the seven months of the current year have been reported by the company as broadly in line with last year’s performance.
UK sales are up 11.9 per cent year-on-year whilst repeat business from existing customers has increased by 20 per cent.
SportsShoes.com managing director, Brett Bannister, said: “Put simply, as a business we want to get better and help people get better.
“These principles ensured we had a stellar financial year in 2020-21 which was driven by more and more people wanting to run, exercise and enjoy the outdoors when pandemic restrictions allowed.
“By continuing to invest in our employees, processes and technologies throughout 2020-21, we ensured we provided our customers with an outstanding online shopping experience and excellent aftercare.
“We remain committed to continually investing and improving our business for the benefit of our people, brand partners and customers. This latest financial year is about consolidation and retaining those new customers who joined us.”
SportsShoes.com has launched a variety of new initiatives in 2021 aimed at further enhancing its customer engagement. This includes a 1.25 million membership following a relaunch in April.
Mr Bannister said: “Trading conditions this year have become more complex due to the well documented global supply chain issues that are impacting retailers. However, we have excellent relationships with our brand partners which helps offset this situation.
“We are looking forward to establishing more brand partnerships as we continue to grow and further strengthen our position as the runners' premium online retailer of choice.
“We have also set an ambitious objective of becoming the most sustainable running equipment retailer in the world and look forward to revealing more about how we will achieve that goal in due course.”
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