It looks like there is a newly-found passion for Crocs as sales of the slipper-like shoes shot up to a record high in the past three months.
Revenues for the US shoe company soared 64 per cent to $460m (£331m) in the first quarter of this year compared to the same period last year.
That outdid total revenue expectations of $415m (£298.5m) and saw shares increasing by more than 16 per cent, US finance news outlet CNBC reports.
The record sales come as demand for the comfy shoes soared since the Covid-19 pandemic broke out as people sought to purchase comfy clothes for lockdown.
Digital sales represented more than 32 per cent of the revenue as they increased by 75.3 per cent.
CEO Andrew Rees branded latest demand for Crocs as “stronger than ever” across the world.
“Looking forward, we remain focused on strategically important accounts comprised of leading e-tailers, sporting goods and family footwear and specialty footwear retailers,” CNBC cites Rees as saying.
The record numbers are also down to publicity obtained through collaborations with celebrities by the likes of Justin Bieber, Post Malone and Priyanka Chopra.
The slip-ons also made the headlines after being worn by The Academy Awards music director Questlove at this year's ceremony, when he stood on the red carpet to show off his pair of gold-painted Crocs.
According to the Lyst 2020 Index, which ranks the most fashionable brands and products, the classic clogs were the eighth most-wanted product of the year.
The average monthly searches for the slip-on, light-weight shoes totalled 135,000.
Crocs are made from the US brand's signature material “Croslite”, a closed-cell resin that makes them light in weight.
They are also easy to wash but shouldn't be worn in extreme temperatures as excessive heat could damage them.
