The New Orleans Saints fan base is a group that punches above its weight class. While their television market might be one of the smaller you’ll find around the NFL, Saints fans have an unmatched appetite for football — often turning in the nation’s highest ratings for prime-time games, whether the black and gold are involved or not.
But Saints fans do more than tune in when a game is on. According to a list put together by Forbes staff writer Christian Settimi, the Who Dat Nation ranks fourth among America’s most-passionate fan bases. That puts them shoulder-to-shoulder with supporters of the Green Bay Packers, New England Patriots, and the Pittsburgh Steelers. and ahead of the leaders in other sports like the NBA’s Golden State Warriors and MLB’s Boston Red Sox.
Settimi considered factors like team value (the Saints are estimated to be worth $2.275 billion), social media following (5.4 million between Twitter, Instagram, and Facebook), and average home game attendance (with 73,082 spectators packing the Mercedes-Benz Superdome). She also noted that New Orleans throws a ton of hometown support behind its team:
A full 75% of New Orleans residents identify as Saints fans—second in the NFL to Green Bay’s 82% with the Packers—helping to make the “Who Dat” nation’s social media following four times as big as the city’s population of 1.3 million.
