Sainsbury’s has unveiled its 2019 Christmas advert and it is an epic tale of bygone years.
The supermarket chain has gone all out to impress this year to mark its 150th anniversary and they use the tagline: “Helping make Christmas, Christmas since 1869.”
It is a Dickensian tale set in London and tells the story of a young orphan child known as Nicholas. You can see all the Christmas adverts of 2019 so far rated here.
Opening with the first Sainsbury’s store in 1869 in Dickensian London, viewers meet founders John James and Mary Ann showcase their produce.
Among the apples, eggs and bread is an overflowing bag of ripe, juicy clementines which catches the eye of the passersby which includes a group of chimney sweeps.
Here begins the story of young Nicholas, who is among the children and a Fagin-esque figure who is their boss.
While he takes a hatful of the clementines, Nicholas goes to pick one that has fallen on the ground and gets caught and sent away.
But in the true spirit of Christmas, Mary Ann finds him and takes him back to London.
She gives him a bag of clementines in a sack. When he tells her he can't pay for them, she replies "If you can't do something special for someone at Christmas, then when can you do it?"
In the middle of the night, Nicholas wears a red coat as he climbs down the chimney with his bag of fruit and gives it out to friends while they are sleeping.
Laura Boothby, head of broadcast marketing at Sainsbury’s said: “It’s been a special year for Sainsbury’s and we felt it was fitting for our Christmas advert to look back and celebrate the role we’ve played in making Christmas Christmas for the nation for the past 150 years."
There are two versions of the television commercial - a 90-second one and a full two-and-a-minute advert.
