Sainsbury's Tu children's clothes accused reinforcing attitudes that 'endanger women'

By Emma Gill & Max Channon

Some of the children's clothes sold in Sainsbury's Tu range have been accused of "reinforcing attitudes that ultimately endanger women".

Slogans on tops have angered customers who say they promote "outdated and harmful gender stereotypes".

Campaigners have drawn attention to a top with the slogan 'always be kind' which they claim is marketed at girls, while tops they say are marketed at boys have slogans such as 'here comes trouble' and 'stay wild', reports the Manchester Evening News.

Sainsbury's has responded by saying it does not label its items as being for ‘boys’ or ‘girls’ - and that it is "looking into old signage which has been identified in store which does not reflect this policy".

On twitter, @SkeinHeroine said: "@tu_clothing @sainsburys looking at you. Was in your store yesterday shopping for clothes for my girl/boy twins and your slogan T shirts are such a cliche but one that reinforces attitudes that ultimately endanger women."

The tweet included the hashtags '#SheWasJustWalkingHome and #EnoughIsEnough', were trending after the murder of Sarah Everard by police officer Wayne Couzens.

In another tweet - that has had more than 2,000 likes - author and teacher Kate Long said: "High street shops: you are part of the Male Violence Against Women pattern, telling boys from toddlerhood that bad behaviour is 'natural' and endorsed: telling girls relentlessly to forego their boundaries. Can you not see it? Can you do something right now, thank you?"

LetClothesBeClothes - a campaign challenging gender stereotypes in the design/marketing of children's clothing - retweeted the tweets and said: "These sorts of slogans both reflect, and reinforce the worst of us - boys are wild, troublesome, 'boys will be boys' right? Opposite girls who are constantly told their only worth lies in 'love' or being pretty."

Lead campaigner Francesca Mallen said: "If there was one thing our high street should shove in a bin, it's slogan T-shirts that literally spell out for girls and boys what sort of behaviours our society expects of them based on outdated and harmful gender stereotypes.

"No, it's not just a T-shirt - and those are not just words. These sorts of slogans both reflect, and reinforce the worst of us - boys are wild, troublesome, 'boys will be boys' right? Opposite girls who are constantly told their only worth lies in 'love' or being pretty.

"Children learn really early that boys are there to look and act, and girls are there to be looked at and remain passive. This is deep seated misogyny that further encourages predatory behaviours in boys and men, and we need to address it urgently."

A Sainsbury’s spokesperson said: "Our kids range includes a wide range of designs which everyone can enjoy and we do not label our items ‘boys’ or ‘girls’.

“We’re looking into old signage which has been identified in store which does not reflect this policy."

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