Sainsbury's has launched its half price toy sale for 2020.
The supermarket's toy sale, which always arrives ahead of Christmas, has become an annual event that parents look forward to every year.
Sainsbury's kept details about the toy sale under wraps this year, only revealing the launch date a few weeks ago with signage in stores.
But the wait is over, as the toy sale lands on Wednesday, October 14 and takes place in store only.
It's thought there will be around 1,000 toys reduced from some of the big name brands that Sainsbury's stocks.
These include LEGO, Fortnite, Barbie, Paw Patrol and more, Sainsbury's has confirmed to WalesOnline.
What's more, many of the toys will be slashed to half price so shoppers can pick up huge bargains ahead of Christmas.
The Sainsbury's up to half price sale on selected toys in store will run until Wednesday, October 21, so you have plenty of time to plan your trip carefully and grab some deals for your Christmas stockings this year.
When shopping it's important to remember to follow official guidelines on social distancing.
Customers in Wales must now wear a face covering in all stores unless they are exempt.
For more information on this, head to the Sainsbury's website.