Sainsbury’s shoppers are set to save money as the supermarket cuts prices on dozens of items to compete with Lidl and Aldi.
The supermarket said it will pump £50million into slashing prices on 60 popular items, helping make a basket of shopping even cheaper, Wales Online reported .
The cuts will be applied to fresh fruit and vegetables, meat, dairy and store cupboard items.
Sainsbury’s said the latest round of price cuts will land this week, covering everyday essentials.
Shoppers will save up to 25% on many items, including baking potatoes and bacon, as well as recipe staples such as herbs.
For example, a 300g pack of Sainsbury’s thick smoked cut back bacon is now £2.05 but will cost £1.50.
A 500g bunch of red & white seedless grapes will be £1.59, a saving of £41p, and baking potatoes are due to be cut 81p to £1.19 for 2.5kg.
Brussels & garlic pâté will be cut from £1.40 to £1, and 400g of rhubarb from £1.50 to 95p.
A red or white cabbage will cost just 45p, compared to 80p now, while 1.25kg of sweet potatoes will be £1.11, not the current £1.50.
A 400g punnet of strawberries now costs £1.75, and this will be trimmed to £1.59.
Around 43 items will be reduced on July 7, with a raft of further reductions taking the total of 60 by the end of the month.
Sainsbury's also cut prices for 250 items in February.
The latest round of price drops is the latest step in the retailer’s plan to compete with German discount rivals Aldi and Lidl.
Sainsbury's said the move would “put food back at the heart of the business”.
It also comes after Sainsbury’s launched its Aldi Price Match scheme earlier this year to reduce the price of hundreds of items.
A Sainsbury's spokesman said its current Aldi Price Match and Price Lock are “already making a significant difference and getting a good early response from customers”.
The spokesman added: "It’s our mission to help everyone eat better and these price reductions are the latest step to show how serious we are about delivering on this promise to customers.
“Including everyday items and recipe essentials, we hope this will help shoppers save on their groceries and enjoy the month ahead.”
Sainsbury’s has seen strong sales over the past year as shoppers flocked to it during the pandemic.
Supermarkets stayed open when many other retailers shut during the series of lockdowns.
Sales for the 12 months to March rose by 7.8%, but the supermarket still made a £261million loss for the year after it was hit by £485million in Covid-related costs.
Lidl has announced plans to open dozens of new stores as part of an expansion drive that will also pave the way for 2,000 extra jobs.
The German discounter announced the openings as part of a pledge to reach 1,000 stores by 2022.
It said £1.3billion will be invested into the project, which includes opening 50 new stores over the next 12 months.
But Sainsbury's, Aldi and Lidl face competition from a new cheap supermarket chain dubbed the “Russian Lidl”.
The chain, Mere, wants to open more than 300 stores in the UK over the next eight to ten years.
It has already confirmed plans to open four UK stores this year, with the first expected to open this summer.
The supermarket chain trades as Svetofor in Russia.
