Sainsbury's shoppers were floored after spotting a new banoffee product online, with some declaring they "want to eat the whole jar".
Popular food account New Foods UK shared a photo of Sainsbury's new Taste the Difference Banoffee Caramel Spread, released as a summer edition, to its Instagram page.
The food site boasts 239k followers on the popular social media platform, with its loyal fan base keen to catch new stock and product launches spotted in supermarkets and stores up and down the country.
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Captioning the image of the new spread, New Foods UK wrote: "New Summer Edition Banoffee Caramel Spread now available at @sainsburys ".
The product went down a storm on social media, racking up more than 3,500 likes in less than 24 hours.
Shoppers shared their thoughts in the comments section.
One shopper tagged a friend and said: "your dream? Haha."
Pandora said: "Wow."
Leanne tagged a friend, posted several heart eye emojis and said: "look at this!!"
Chloe commented: "I want to eat this whole jar for tea tonight, please."
Another shopper tagged a friend and said: "Ermm [where's] our nearest Sainsburys."
Alex said: "O M G."
Lizzie tagged a friend and said: "sorry what", to which her friend replied: "WOWWWWW."
Leanne added: "pass me a spoon!"
