Sainsbury's shoppers are less than impressed with a "misleading" email that claims they could convert their Nectar points into more money, reports BirminghamLive.
A email called the "Big Points Swap" which has been circulated to some Nectar Card holders explains that customers could double their points into cash.
READ MORE - When is UK's four-day bank holiday to celebrate the Queen's Platinum Jubilee?
According to the email, which has been shared on social media, normally shoppers would get around £10 in vouchers with 2,000 points but the new offer is giving customers £20.
However, customers have taken to social media to complain that the Nectar card app is not offering the suggested amount and that the new emails have also been going out to a select few customers through an invite only scheme after dropping its regular 'Double Up' promotion.
@Matthew36906162 said: "@sainsburys @nectar @GlosTSS Your new BIG points swap is a BIG Con and hugely misleading, the email sent to me showed i would get double the value, in the app im being offered only 50%, you cant get anymore misleading than this!!!"
Another shopper @davew11is added: "Hey @sainsburys @nectar Your email tells me 6,000 points are enhanced to £60 but the app only offers £45,what gives?"
@ireliavv also chimed in and said: Hi @nectar and @sainsburys I just received a fantastic offer The Big Points Swap via email. However, it's contradictory to what the app offers as the voucher amount. Instead of £20 for 2000 points you can exchange them for £15. Both offers are great but which is correct?"
However, Nectar has said through social media that the app tailors offers unique to the customer. A spokesperson said in reply to one complaint: "The email includes an example, but the app will show the offer specific to you".
A Nectar spokesperson said, “We regularly test new ways to offer our customers great value on their Nectar points. We’re currently trialling a personalised points swap offer with a small proportion of customers.
“We have identified that some of these customers received an email with incorrect information about the offer available to them. We will be contacting the customers affected to explain and apologise for the confusion this may have caused.”
