Sainsbury's released details of its newest food range on Thursday morning and it was met with a polarised response from customers.
The supermarket giant posted about its Plant Pioneers plant-based range on its Facebook page, and fans were quick to share their thoughts.
The products, including katsu curry, chow mein, and tempura, are aimed at vegans and those who cannot eat meat for dietary reasons.
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Alongside the post, Sainsbury's wrote: "Looking to try something new this January?
"Indulge in everyday favourites reimagined, with the new Sainsbury's plant-based range."
Within hours, the post had attracted 60 likes and more than 60 comments - many of which were unenthusiastic about the vegan products.
One wrote: "Makes me die, people don't want to eat animal products then try and make plant-based products look and taste like it."
"Why call it chicken if you don't want to eat chicken madness tastes horrible," a second shared.
A third confused shopper asked: "It's no chicken so what is it?
"If it is not chicken then don't put it on the label why not say not like beef lamb or pork.
Meanwhile, one furious Facebook user said: "I am fed up of your supermarket telling me what I am supposed to eat, specially highly processed food made of cheap vegetable but very high in price and resembling meat or fish .
"The most annoying thing is the phrase 'plant based' DISGUSTING."
However, not all Sainsbury's customers were left disappointed by the announcement.
One shopper said: "'This looks yum!"
A second argued: "Some people, vegetarian or vegan, don't necessarily dislike the taste or texture or taste of meat, just the cruelty associated with its production. So having options that replicate those dishes they enjoy, but without the cruelty, is a good thing."
"Imagine being so angry about what some people like to eat or not eat," said a third.
