Sainsbury's has unveiled its 2019 Christmas ad - and it is a real tear-jerker.
Set in Victorian London in 1869, the advert is a throwback to the supermarket's roots detailing the opening of its first ever store on Drury Lane.
It tells the story of Nicholas, a young chimney sweep whose work master steals a hat full of clementines from the store.
But the poor boy is caught red-handed as he bends down to pick up a clementine that has fallen to the ground.
Banished from London, young Nick is rescued by Mary Ann Sainsbury who, having seen the whole event, sets off to the snowy mountains to fetch him back.
As she gives him a bag of clementines, the boy says he cannot pay for them. But Mrs Sainsbury retorts: "If you can't do something special for someone at Christmas, then when can you?"
Nick then jumps down the chimney of the Manor House Children's Home, filling the youngsters' stockings with clementines, before walking off into the sunset wearing a red cape and hat.
Laura Boothby, the supermarket's head of broadcast marketing said: "Some of it's based on true events; there was a shop in 1869 that was open for Christmas."
Filmed in Romania, where the team found a ready-made Dickensian London film set, the short piece is designed to cheer people up.
The advert went live online in the early hours of Tuesday morning, and will get its first broadcast screening on ITV during Emmerdale at 7.15pm.
