Two major supermarket chains are set to go head to head after Sainsbury's has announced a change to its Nectar cards. The Nectar loyalty scheme is being widened to cover 300 products, as Sainsbury's looks to rival Tesco's money-off deals, according to reports.
Currently, Nectar discounts are offered to customers who self-scan their items. But the new approach will mimic Tesco’s Clubcard Prices by also applying the discounts when shoppers scan their card at the checkout, BirminghamLive reports.
CEO Simon Roberts said: “Nectar Prices will give another reason to shop with us and create confidence for shoppers.”
Sainsbury's says the change will allow them to "say thank you" to its loyal customers. "How we reward loyalty matters to us, as well as our customers. That’s why, in 2018, we bought Nectar," it says on its website.
"As always, customers can collect and spend points with hundreds of brands, like Sainsbury’s and Argos. And how they spend these points is up to them. They can get money off their next shop or exchange them for rewards from any of Nectar’s partners."
The chief executive also said that Sainsbury's was raising prices slower than anyone in the market thanks to a £550million investment in value over the past year. Savings for customers include Heinz Baked Beans for 95p instead of £1.40.
Customers can save on Ariel All-in-1 pods, which will cost £5 instead of £10.50. Mr Roberts said the discounts were "just the beginning" as the supermarket wants to encourage customers to shop there amid the cost of living crisis.
