With the Christmas season almost upon us, many parents will be wanting to get a head-start on their gift shopping.
Luckily, Sainsbury's is launching a huge toy sale with up to 50 per cent off popular brands like PAW Petrol, Barbie , LEGO and VTech this week.
A shopper confirmed the date of the upcoming sale - which will be available in stores and online at sainsburys.co.uk - with online deals forum hotukdeals.com readers.
Speaking about the event, the user wrote that it "Goes live the 16th October. My 'Insider' was correct on the info and thanks to all the community for confirming also!"
Stock is expected to sell out quickly, so you ought to mark the date in your calendar to ensure you don't miss out.
The hotukdeals user also revealed examples of deals to look out for in this year's epic toy sale.
Shoppers can expect 33% off the Paw Patrol Ultimate Rescue Pups Pals, a half price Barbie Babysitters Sitting Pack and 25% off a Peppa Pig Kitchen.
Those who simply can't wait and want to start their toy shopping right away can check out the Debenhams half price toy sale that's running now.
The department store has slashed prices on hundreds of play things that are high on kids' wishlists, from Nerf guns to Disney Frozen toys.
