Sainsbury's launches its first ever organic veg box

By Neil Shaw

Sainsbury’s is launching its first ever SO Organic British Veg Box, just in time for Organic September. The limited-edition boxes, available until October 13, are packed with a variety of six different SO Organic vegetables for £7.

The SO Organic Veg box from Sainsbury’s features British veg packaged in a recycled cardboard box.

There are six vegetables in every box, including the core products - carrots, leeks and potatoes, whilst the remaining three vegetables will vary based on the best seasonal produce at the time.

Alongside one whole head brassica, ranging from either broccoli, cauliflower, or cabbage, customers will also receive a seasonal vegetable which can vary from round courgettes, regular courgettes, or squash.

Cavolo Nero, a Tuscan loose-leaf cabbage, or kale, can also be found inside the box.

Sainsbury’s was the first UK supermarket to launch its own organic range over 30 years ago and has released the new SO Organic Veg Box to help make the cost of buying organic more accessible.

Rebecca Sargent, Product Developer for Produce at Sainsbury’s, said: “As UK supermarket pioneers of organic produce with our owned brand range, we’re really excited to announce our new SO Organic British Veg Box in time for Organic September. We want to showcase to our customers the best of our organic offering and highlight a simple way of swapping to organic produce. Here at Sainsbury’s, we want to help everyone eat better which is why our SO Organic British Veg box is a convenient and great value way to bring in a wide range of vegetables into your meals and experiment at home.”

Sainsbury’s customers can get their hands on the boxes in 25 stores nationwide, as part of the trial running until October 13. Following the trial, the supermarket is looking to launch the box into a further 25 stores from September 22, dependant on demand.

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