Sainsbury's has confirmed it is changing the restrictions on products across its stores with the majority no longer existing at all.
Until today, the supermarket had put a limit on how many of each product customers could buy from its stores to prevent customers stockpiling.
However, this morning they declared that many of these limitations will be lifted to help people who are shopping for others who are vulnerable or self-isolating, reports EssexLive.
Limits will remain in place on the most popular items - such as pasta, UHT milk, antibacterial products and some tinned and frozen foods.
In its message sent out to customers this morning, Sainsbury's has reassured shoppers that its stock levels are returning to normal so even with the restrictions removed they'll still be able to buy what they need.
In a letter sent to customers, Sainsbury's gave its reasons behind lifting the restrictions and referred to pleas from customers were struggling while shopping for others with the three product limits.
It read: "We know many elderly and vulnerable people who need to self-isolate are relying on the kindness of family, friends and local communities to shop on their behalf and we encourage this.
"You wrote to tell me that product limits were a barrier to being able to shop for other people. We understand that it can be difficult to buy what you need and shop for someone else with the 3 item product limit.
"We have now lifted buying restrictions on thousands of products and hope that this will help more of you to shop for others. I also want to reassure you that stock levels are now much better right across the store.
"We are keeping limits on the most popular items for now, including pasta, UHT milk, antibacterial products and some tinned and frozen foods. But you can now feel confident in shopping in our stores at any time of day and being able to find most of what you need."
To help others shop more easily, they said they will also be introducing a new volunteer gift card and online voucher in the next two weeks.
