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Edinburgh Live
Edinburgh Live
Abbie Meehan

Sainsbury's introduce new 'national first' Nectar Prices scheme for customers

A brand new savings scheme is coming to a Big Six supermarket in the UK - with Sainsbury's customers now able to grab bigger brands for less.

Sainsbury's have introduced Nectar Prices from this week, which is a new loyalty initiative to give Nectar customers more savings on a wide selection of products.

All 18 million Nectar loyalty customers will be able to access these deals, and personalised deals will also be included.

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The supermarket giant is focused on keeping their prices low, and customers continuing to return to stores or shopping online.

The new discounts will be available on over 300 items initially, including household products, pet food and drinks - as long as you scan your Nectar card at the till.

This is just the beginning for Nectar Prices, however, as the deals will expand into even more categories, ensuring customers get great offers on a variety of items throughout the year.

Nectar customers will be able to access significant savings on products from laundry detergent to cereal, with selected items at half price.

Some of the products included in the Nectar Prices launch are as follows:

Existing Nectar customers can swipe their card or scan their app at till to access these savings - but newcomers will have to download the app.

Customers can sign up to Nectar Prices by joining Nectar online, on the Nectar app, or by picking up a Nectar card in store.

Customers shopping online will have their discounts applied automatically if their Nectar and Sainsbury’s accounts are linked.

Sainsbury's will become the only supermarket to offer the combination of lower prices for every loyalty customer through Nectar Prices, and the extra extra personalised discounts with Your Nectar Prices.

Each week, with Your Nectar Prices, customers can find personalised lower prices with up to 30 per cent off products specifically tailored to them available on the app or through the Nectar website.

Simon Roberts, Chief Executive Officer at Sainsbury’s, said: "We are delighted to launch Nectar Prices, which will help millions of our customers save more on every trip to Sainsbury’s.

"There is much more to look forward to, we will keep refreshing Nectar Prices and increasing the variety of products on offer.

"It gets better, Nectar customers who shop in store with SmartShop will receive extra personalised value with Your Nectar Prices, bringing them the best prices on their favourite products.

"Our customers really are at the heart of every decision we make and we hope they find that Nectar Prices is an exciting way to bring them consistently great value all year round."


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