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Manchester Evening News
Manchester Evening News
Bethan Shufflebotham

Sainsbury’s follows Tesco Clubcard and introduces nationwide change in all stores

Sainsbury’s has launched a brand new price scheme that rival’s Tesco Clubcard Prices and could see certain customers save a fortune on their weekly shop. The supermarket has introduced their Nectar Prices initiative, which will see those with a loyalty card find lower prices in store and through the app.

The retailer has slashed the prices on over 300 products for those with a Nectar card, with savings on products from laundry detergent to cereal, with some lines as much as half price.

All existing Nectar customers need to do to benefit from Nectar Prices is scan their app or swipe their card at the till to save.

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Customers shopping online will have their discounts applied automatically if their Nectar and Sainsbury’s accounts are linked. Those who don’t have a Nectar card can still access Nectar Prices by downloading the app and creating an account.

Some of the products currently reduced include Ariel All-in-1 pods washing liquid capsules original (39 washes), which is now £5 instead of £10.50, or 24 cans of Coke Zero down to £5 from £10. Nescafé Gold Blend coffee has been reduced to £4 from £8.10, with higher ticket items also slashed, including the Oral-B Pro 3 3500 Cross Action toothbrush and case, now £45 - normally £100

Simon Roberts, Chief Executive Officer at Sainsbury’s, said: “We are delighted to launch Nectar Prices, which will help millions of our customers save more on every trip to Sainsbury’s.

“There is much more to look forward to, we will keep refreshing Nectar Prices and increasing the variety of products on offer. Our customers really are at the heart of every decision we make and we hope they find that Nectar Prices are an exciting way to bring them consistently great value all year round.”

There are currently over 18 million Nectar customers, and as well as the new Nectar Prices, those who shop in store with SmartShop will receive extra personalised value with Your Nectar Prices, providing customers with lower prices on the products they buy regularly.

Each week, with Your Nectar Prices, customers can find personalised reduced prices with up to 30 per cent off products specifically tailored to them, which are available on the app or through the Nectar website.

In December 2022, Sainsbury’s announced it was accelerating its value plan by investing a further £50m in keeping prices low – a move which means that by March 2023 it had invested over £550 million in value.

The retailer also has an Aldi Price Match scheme, which will continue focusing on frequently bought fresh products.

Customers can still rack up their Nectar points by scanning their card with Sainsbury’s, Esso, Argos and eBay. Nectar recently issued its 1 trillionth point, meaning that over £5 billion worth of points have been issued to Nectar users over the last 20 years - and last year at least £220 million worth of points were issued.

Customers have had the option to either spend these on their food shopping, save them for a treat or exchange them for rewards across hundreds of Nectar partners.


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