A major high street brand is set to close its high street store in Nottingham with all of its stock reduced to clear. Jack Wills on Bridlesmith Gate is set to close in January 2023.
The shop front has been covered in large posters advertising the sale, which has seen some of the stock drastically reduced. It has been a difficult time for the brand which has struggled to recover over the past two years with multiple closures across the UK. The signs on the front of the shop state that the shop will close in January 2023 and that it is closing down.
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The brand had been bought by Mike Ashley of Frasers Group and Sports Direct after it was put into administration in 2019. It began immediately shutting shops, with 50 closing in one year.
Jack Wills is a lifestyle brand that started with one store in Salcombe, Devon, in 1999 before opening shops and concessions across the UK. The brand was targeted at a younger shopping demographic selling wardrobe staples.
All stock is on sale for 20 percent with much of the shop already showing empty rails. The shop sold menswear and womenswear along with accessories such as underwear and scarves.
In recent months, Barista Labs coffee, Stick and Ribbon clothing along with Relic X Hooked have all opened their doors, dramatically changing the footfall on the street and bringing in new customers. Jack Wills is in a prime location for a potential new store as its placed near Costa Coffee and 101 Vintage.
It's been a busy few months for Bridlesmith Gate which is currently undergoing a period of transformation. The street, which was once known for its fashion, struggled during the years before and during Covid but has been bouncing back thanks to independent brands which have set up on the street.
Shoppers on the busy street felt sadness that the store was about to close and there were concerns for the staff as it is so close to the holiday period. It is unclear how many staff were employed by the brand.
Stephanie Zhang, 21, who is based in West Bridgford, is a student at Nottingham Trent University and she has been to pick up a few items in the sale. "I don't come here normally but I thought I might be able to get a few Christmas presents. I managed to get a pair of jeans for my boyfriend which I'm quite pleased about but it's sad it's closing," she said.
Becky Warren-Crossley, from Nuthall, said: "I feel really sorry for the staff as its so close to Christmas. I hope they are going to be okay as it's a tough time to be out of work."
Sam Gemini 34, from Leicester, said: "Jack Wills was my go-to for my boyfriend's Christmas presents. I’m gutted it's closing."
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