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The National (Scotland)
The National (Scotland)
National
Lucy Jackson

Sabrina Carpenter becomes new face of major Scotch whisky brand

GLOBAL superstar Sabrina Carpenter is set to become the new face of a major Scotch whisky brand.

The US popstar, known for hits such as Espresso and Please, Please, Please, has partnered with Johnnie Walker to create bespoke cocktails which reflect "the confident, playful spirit" of her music.

The multi-year global partnership was timed around the release of Carpenter's latest album, Man's Best Friend, alongside the final leg of the popstar's Short N' Sweet tour.

Sabrina CarpenterSabrina Carpenter (Image: Ian West/PA Wire) Fans of legal drinking-age will get the chance to try Carpenter's take on some classic whisky cocktails at selected shows, including a Manhattan, a whisky sour, and a whisky highball.

Commenting, Carpenter said: "Stepping into this next chapter of my music has been such a thrill. It feels more confident and a lot more unapologetic.

"This partnership is about celebrating boldly, pushing boundaries, and moving forward with purpose."

Johnnie Walker was founded in Kilmarnock, Ayrshire, in 1820 and is the best-selling Scotch whisky brand in the world.

It is produced by London-based Diageo, which is also behind Guinness, Tanqueray, Baileys, Smirnoff, Captain Morgan, and Gordon's.

John Williams, global head of whiskies at Diageo, said: "We are thrilled to welcome Sabrina Carpenter as the newest voice in our story. Her fearless creativity and deep connection with a new generation make her a powerhouse addition to our Johnnie Walker family.

"Together, we’ll harness the power of music to bring a bold, new energy to the whisky experience."

Johnnie Walker is just one of many Scotch whisky brands to partner with celebrities in recent months.

In January, Glenmorangie whisky launched a global campaign with Hollywood icon Harrison Ford.

And in August, Formula One driver Charles Leclerc was pictured wearing a bespoke kilt as part of a collaboration brand with Chivas Regal.

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