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The Guardian - UK
The Guardian - UK
Business
Monkey

S4C's Clirlun: it's Welsh, but not as we know it

The launch of the new HD service on Freeview brings a new channel called Clirlun into the lineup from S4C, alongside iTV1 HD, BBC HD and Channel 4 HD. The name may hardly trip off the tongue, but Monkey hears it is causing excitement in Wales because, explains Iona Jones, the Welsh-language channel's chief executive, it is a new Welsh noun, meaning high definition. S4C viewers were asked to invent a name and send in their suggestion – the winner hails from Carmarthenshire.

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