The budget airline Ryanair has divided opinion on social media with a barb aimed at the UK government’s latest travel restrictions and Covid-prevention measures.
In a widely shared tweet, Ryanair posted a chart that mocked the government’s own Covid alert graphics, comparing the rising Covid alert status as a result of the threat of the Omicron variant to rising levels of partying among government figures.
The Ryanair partying levels start at “small gathering with wine and cheese”, a reference to the hospitality offering at the alleged Downing St party on 18 December last year, and rise to a second level of the prime minister hosting a pub quiz – pictures of which appeared to emerge over the weekend.
The UK Covid Alert Level has been increased from Level 3 to Level 4 pic.twitter.com/7TTpwIDz98
— Ryanair (@Ryanair) December 13, 2021
The graphic suggests that higher levels of partying could include Michael Gove in charge of refreshments, Boris Johnson topless, and Jacob Rees-Mogg crying in a corner asking for nanny. Gove is reputed to be no stranger to a party, having been spotted dancing in a nightclub in Aberdeen in a fashion described as “merry” in September.
Inevitably, there were those who considered it an ill-judged move, although it seems unlikely that a tweet like this would not have been signed off by senior management, rather than being an off-the-cuff response.
Looks like a vacancy will soon be opening up in the @Ryanair marketing department
— Peter Grant (@PeterGrantMedia) December 13, 2021
There were also those gently poking fun at people who had been sanctimonious about the airline’s joke tweet.
"We'll be coming through the cabin with a complimentary selection of light satire and ironic counterpoint. If you are allergic to this sort of thing please stay in your seat, keep your mask on and stare out the window at a stratosphere nearly as cold as your icy, icy soul."
— Mark Hucke (@markhucke) December 13, 2021
However, for a corporation to pointedly criticise the government’s pandemic response in this way is a risky reputational business, fraught with potential backlash.
On one level this is unprofessional. On another it’s showing what a shocking state our government is in when companies can openly mock them. They must be confident that most of the public will be in agreement with them. Time for change
— Alan1975 (@ruspola) December 13, 2021
Ryanair’s own behaviour during the pandemic has also come in for criticism on social media. It has been a vocal critic of travel restrictions, but has also been accused of running “ghost flights” to destinations that have imposed restrictive travel measures in order to avoid having to pay out refunds. A viral tweet from a few days previously gained a new lease of life in the wake of Ryanair’s social media attack on the government.
Ryanair are flying empty planes back and forth to Austria cos they don't want to refund their customers. Meanwhile I'm washing a tin of beans so it can go out for recycling like a fucking idiot
— Dave K (@PunLovinLad) December 6, 2021
The airline is no stranger to publicity stunts. It has previously suggested selling standing-only tickets and charging passengers to use in-flight toilets in order to keep fares artificially low.
Still, the Ryanair tweet didn’t quite conjure up quite as graphic a picture of the Downing Street parties as some did after Johnson’s TV address on Sunday.
Boris Johnson's statement to the nation this evening #ToryPartyGames #ToryPartyParties #BorisMustGo pic.twitter.com/OGkM69RDUa
— HappyToast ★ (@IamHappyToast) December 12, 2021
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