Ruth Langsford had everyone asking the same question after posting on Instagram.
The TV presenter made a statement with her latest outfit, opting for a snake print bomber jacket.
And as it turns out Ruth designed the jacket herself.
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Inspired by her own style, Ruth has launched her own QVC collection is full of staple pieces and figure-flattering fits.
She captioned Friday's post: "Back with @officialjackiekabler on @qvcuk tonight and I'm excited to introduce you to my new snake print bomber jacket! Hope you can join us at 7pm."
Fans quickly commented to say how much they liked the jacket.
Chloe wrote: "Loving the little bombers, tried it on at work today."
Donna said: "Whoa! Love it!"
And Sarah commented: "Loving the jacket!"
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Ruth recently made her return to Loose Women following a short absence.
She told viewers: "I just took some time off because I didn't take any time off all of last year.
"We worked through all of that and there was no point in going on holiday, was there?"
