Loose Women panelist Ruth Langsford swapped her iconic look for something totally new in her latest glam makeover.
The 59-year-old TV star switched up her appearance and showed off her new hair and makeup to her dedicated Instagram followers.
Fans were left in awe of Ruth's transformation as she documented a backstage sneak peek during a photoshoot in Shoreditch.
She sat patiently on a chair as hairstylist Jason Crozier worked his magic and took her blonde bob from sleek and straight to tight bouncy curls in no time.
Ruth hinted she was shooting for something rather exciting, as she posted alongside her Instagram Stories: "Glam for a very exciting photoshoot!"
She donned natural makeup and smokey eyes for her shoot as she enjoyed some time being pampered by her team.
Fans went wild over her new look and left sweet comments on her snaps.
One wrote: "Looking lovely Ruth x"
Another penned: "Oh Ruth you look gorgeous!"
And a third added: "Looking fab as usual!"
It comes after Ruth and hubby Eamonn stepped in for Holly Willoughby and Phillip Schofield on Friday's episode of This Morning, where she donned her usual glam.
The pair were caught up in chaos during the Spin to Win phone-in as the studio phone was broken and the first three calls went straight to voicemail.
This Morning fans were left in stitches as they laughed at the blunder and the two presenters.
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