Russell Howard cheekily downed cider live on Good Morning Britain today at 9am.
GMB viewers caught the comedian cracking open a tinny while chatting to Lorraine Kelly from his childhood bedroom.
Russell had already left the Scottish presenter in shock by discussing the 'moans' coming from his parents' room while in lockdown.
He said: "You know what I could do without. The endless newspaper articles on how to spice up your love life.
"It’s tough enough as it is. I don’t want to hear those kind of moans coming from my parents’ bedroom."
Disgusted Lorraine admitted it was "too much information", then moments later got the chance to speak to Russell's lovely mum.
Russell got a telling off from Lorraine for not tidying his room, but the comedian admitted he loved getting disciplined by the presenter.
Dr Hilary hilarious told him: "Hide those magazines from your mum."
Russell explained that it was supposed to be his brother's wedding next week, with the stag do cancelled today, hence the alcohol.
GMB viewers took to Twitter after spotting Russell sipping from his can of booze.
One fan said: "Anyone else notice @russellhoward drinking cider on good morning Britain? I suppose its 12 o'clock somewhere."
"Russell Howard, how did you get away with that cheeky sip @thatchers_cider @GMB @piersmorgan @reallorraine, "asked another.
A third added: "@russellhoward Russell Howard drinking cider at 9am on good morning Britain may be the best thing I've seen this Lockdown. Are you sponsored by Thatchers?"
"Love that @russellhoward is drinking cider at 9am because it was supposed to be his brother's stag do! #GMB #Lorraine," said a fourth.
After the interview had ended, Russell took to Instagram to explain exactly what he was doing.
He told his followers: "For all the people wondering why I was knocking back cider on breakfast tv. It was my meant to be my brothers stag do today so I was dared into it. I couldn’t let him down!"
*Good Morning Britain airs weekdays on ITV at 9am
