Rusbridger and Kelner on The Economist

Here is the response to The Economist (see posting below) by two editors: Alan Rusbridger of The Guardian and Simon Kelner of The Independent, talking on this morning's Today programme. Rusbridger agreed that not all newspapers would survive because "there is a disaggregation of advertising from editorial... a fragmentation of audience... competition from free sheets." He did, however, have faith that revenue could be earned online. Kelner does not accept that papers will die, but to survive they must innovate. As for income, he believes cover prices must increase to compensate for the falling take from advertising. (Via BBC Radio 4)