Generally speaking, I don't like to go too bold when picking a new helmet. But I often look at crazy designs and admire them from afar, and these new Ruroc lids certainly fall into that category. In fact, there's one I could see myself wearing.
The helmet manufacturer recently added five new designs to its best-selling AT4.0 helmet line. These models are all built from lightweight fiberglass, feature a DD ring chinstrap, are ready for a Bluetooth audio system, and most impressively have a market-leading 215-degree field of view, to name a few features.
I think it's fair to say that most people aren't initially attracted to Ruroc helmets for their extensive features, but rather for their wild designs.
“We’re not here to blend in,” said Daniele Caruso, Head of Design at Ruroc. “These new AT4.0 designs—whether it’s the haunting vibes of La Catrina or the raw rebellion of Disarray—are built for riders who live loud and ride hard. Each one’s a statement, backed by the safety and performance our crew demands.”
The two new AT4.0 street styles include La Cantrina and the Reaper. According to Ruroc, La Cantrina is a neon-charged skull ripped from the underworld, which resurrects the Cinco De Madness legacy from the AT3.0 range, inked in traditional Day of the Dead colors. RideApart's Executive editor Jonathon Klein is a big fan of this one, saying "Hot damn, give it to me."
The Reaper is back from the AT3.0 range and sharpens its AT3.0 roots with chrome-detailed fangs and skeletal contours that snarl across the shell.
There's only one carbon-styled helmet, and it comes in the form of the Disarray. When describing the Disarray, Ruroc states, "Rebels don’t wear capes—they wear carbon fiber. Disarray flips the script with high-contrast white graffiti, scanned straight from the Ruroc design team’s street art, splattered over a matte black carbon shell. This isn’t a helmet; it’s a middle finger to the ordinary."
Those of you looking for a track-style helmet, the AT4.0 track models consist of the Nitro and Rosso. The Nitro has a futuristic twist and features the classic Ruroc 'R' pattern around a neon-flashed shell. Two packs of custom stickers are included with the Nitro.
For lovers of Italian flair, the Rosso is the only choice. It's draped in red and black aerodynamic streaks over a carbon fiber core and finished with a new spoiler. All the AT4.0 models received a 4-star safety rating by Sharp. You can check out the new designs here.
