Rupert Murdoch is not known as a pushover. But when the fearsome News Corp chairman and chief executive discussed the terms of the Daily launch with Steve Jobs late last year, there was only to be one winner. According to the authorised biography of the Apple co-founder, published on Monday, Murdoch pressed Jobs to allow his company access to data collected about Daily subscribers, but caved in after Jobs refused. "We would prefer to own the subscribers, and we pushed for that," Murdoch told Jobs's biographer Walter Isaacson. "But Steve wouldn't do a deal on those terms, so I said, 'Okay, let's get on with it.' We didn't see any reason to mess around. He wasn't going to bend – and I wouldn't have bent if I were in his position – so I just said yes." Is the media mogul softening in his old age?
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