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Evening Standard
Evening Standard
Peter Bevan

Run, don’t walk: Dyson's latest styling tool is on offer

Not all hair stylers are made equal.

Some brands simply do them better than others – and one which is always ahead of the curve is Dyson. Every time the British tech company launches a new tool, it’s an instant hit – and is usually followed by a whole host of dupes produced by its competitors. And one of the brand’s all-time best-sellers is the Airwrap.

Understandably, the top-of-the-range products come with a price tag to match. The latest version of the cult favourite Airwrap, for instance, which launched just last year, retails at £479.99. Named the Airwrap i.d., it uses an app to create a personalised curling routine based on your hair profile, meaning you’ll end up with better bounce than ever before – and it creates them with no heat damage.

Now, we’ve got some good news. We’re currently in the midst of Amazon’s Prime Day Sale. This year, we’ve been treated to a four-day event (which started on Tuesday, July 8 and finished at midnight on Friday, July 11), which includes discounts across all the top categories, from tech to clothing and beauty. And Dyson’s number one appliance is no exception.

Right now, you can bag the Airwrap i.d. for £80 off, meaning it’s broken the sub-£400 mark. Though £399.99 isn’t exactly cheap, it’s the best price we’ve seen on Amazon since launching. And, trust us when we tell you it’s well worth the investment. It comes with a fast-yet-safe dryer, a wide-tooth comb to shape and lengthen, a wave diffuser for definition, a smoothing brush if you’re styling it straight and, of course, the brand’s trademark conical Airwrap barrel.

But, we hear you ask, how do you shop the Prime deals? The answer is simple – you just need to be a Prime member. If you’ve never signed up before, you can try a 30-day free trial. Or, if you’re rejoining, it’s £8.99 a month or £95 for a full year. Considering you’ll be saving £80 on the Airwrap, it will nearly pay for itself in just one purchase.

If this hasn’t been enough to convince you to take the plunge, all you need to do is look at the 93 per cent positive ratings on Amazon to see it’s a product that seriously works. You, and your hair routine, can thank us later.

Dyson Airwrap i.d.™ Multi-Styler and Dryer

Was £479.99

Buy now £399.99, Amazon

Best Dyson Deals In Amazon Prime Day

Dyson Hot+Cool Jet Focus AM09

If you ant your fan to last you through the winter, too, go for Dyson’s Hot+Cool Jet Focus. As you’d expect from the leading electronics company, it’s one of the most technologically advanced fans on the market. Well worth the (discounted) price.

Was £399.99

Buy now £329.98, Amazon

Dyson V8 series

This is by no means the latest model in the Dyson line-up but it comes at a lower price point, while still packing many of the features that we know and love from the label.

There are two power modes, ergonomic handling and the ability to switch from a floor vacuum to a handheld at the unclipping and clipping of a button. It was created to be “accoustically controled”, meaning you won't disturb the neighbours on cleaning days.

It spins at up to 110,000rpm.

Additional models:

Dyson V8 Absolute (£399.99) - this vacuum adds the soft roller cleaner head to the attachment line-up that has a specialised function for hard floors. There’s also the low reach adaptor.

Dyson V8 Animal (£349.99) - this discontinued option was created with pet owners in mind.

Was: £329.99

Buy now £304.00, Amazon

Dyson Airstrait

Joining its lineup of the Supersonic dryer, Airwrap multi-styler and Corrale, the Airstrait is Dyson’s latest innovation. It was created to solve two challenges detailed as the most pressing by its customers: lack of time and straightening prowess. It follows suit in the collection with its use of the V9 motor, but straightens faster and sleeker. Dyson has been working on solving this over the last four-plus years and always with its signature MO to minimise and prevent damage.

So here’s the thing: there are no hot plates involved in this straightening product. It breaks away from any hot iron preconceptions, instead opting for high-velocity jets of air to create straight, natural styles. And here’s another thing, you can style from wet.

There are two modes; wet-to-dry and dry-to-dry as well as a range of temperatures that never exceed 150°C (the limit to prevent hair damage). This multitasking device is a must for those who typically will dry and then straighten their hair. It transforms two tools into one seamless and speedy process where the total time taken was around 10 minutes (granted, my hair is thin in nature so it may take longer on thicker hair).

The finish is bouncy and slightly unfinished rather than poker straight, giving that effortless look without eliminating texture and volume. It also requires less concentration. When you’re using a regular hair dryer, the hair tends to fly around but this propels the air in just one direction.

It does take some time to finesse - not a lot but will require a few uses before you get the hang of it. The handy LED screen guides you through when changing the modes and temperature with a cute design of a person with diagrams and arrows to show you exactly what it will do.

Was: £449.99

Buy now £359.99, Amazon

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