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The Guardian - UK
The Guardian - UK
Business
Jemima Kiss

Rumoursville: News Corp to buy LinkedIn?

Another cracker from the ever-reliable Mike Butcher at TechCrunchUK; a reliable source says that News Corporation is negotiating to buy the networking site for professionals, LinkedIn, in January next year.

Butcher cites a reliable source, and says the deal would be a good fit for News Corp, which would have recognised how LinkedIn has a powerful userbase that is increasingly being used for recruitment - a trend that is increasingly impacting newspaper ad revenues.

It fits with the Wall Street Journal demographic - the latest soon-to-be-closed News Corp Acquisition deal. And buying on-lien properties in core demographic areas is a News Corp trait - with MySpace, of course, but also the graduate recruitment site Milkround, if I remember rightly.

LinkedIn has more than 16m registered users and grew 189% last year. It has also been profitable since March 2006 having raised a total of $26m in funding and recorded revenue of $10 for last year. A fit with the Wall Street Journal, which is aiming to broaden its scope to general news? Let's see.

Source: TechCrunchUK

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