A couple have vowed never to return to Cornwall after being greeted by a sign on the A30 which read 'turn around and f*** off'.
The first day of the eased lockdown restrictions saw massively increased traffic across the South West as hundreds of holidaymakers headed to Devon and Cornwall.
The M5 proved particularly busy with some saying it was 'worse than a bank holiday'.
Among those driving to the South West were Kevin and Bronwynne Moore from Yorkshire, who have been visiting Cornwall for two decades.
However, an obscene sign spotted on a bridge over the A30 at Bodmin has left them feeling resented as tourists.
Kevin told Cornwall Live : “We’ve noticed a resentment to people going there, and it’s been building up in the last few years. Recently we hadn’t felt as comfortable in Cornwall, the attitude towards visitors is now extremely poor.
“At best, it was a feeling of tolerance rather than welcome. It’s just not the same as what it was, we’ve felt that change.”
Kevin says the banner on the A30 was the “final straw” for him and his wife.
“That kind of attitude just wouldn’t happen in Yorkshire, where we moved to retire," he added.
“The Cornish do see themselves as very independent, and that’s fine, but now it seems like, 'b****r off and stay away if you’re not Cornish'.
“At the end of the day, we want to feel 100 per cent relaxed. I’m not saying it’s hostile, but there are other places where you feel much more welcome. It’s a big commitment to drive down to Cornwall, and it’s got to feel really worthwhile.
“We’ve spent thousands down in Cornwall, but now it kind of feels like, well bugger you.”
Malcolm Bell, chief executive of Visit Cornwall, said the A30 sign was 'unforgivable'.
"It's accusing people before they even arrive," he told Cornwall Live.
He added: "We are battling to save thousands of jobs. Let's welcome our customers, who will share their money to keep Cornish people in jobs."
