First the website, now the royal wedding mobile app.
The Royal Collection, which normally deals in exhibitions, has broken new ground by releasing the first royal app, telling the story of nuptials in the monarchy through the ages, or at least since Queen Victoria's marriage to Prince Albert in 1840.
The monarchy already has a website for this month's wedding of Prince William and Kate Middleton, not to mention Flickr and Facebook accounts, both introduced last year, a Twitter site launched in 2009, and the Royal channel, which has been on YouTube since 2007.
Clearly speaking figuratively, Jemima Rellie, the collection's director of publishing, said: "Apps enable us to place works from the Royal Collection in the hands of a worldwide audience."
The app, which includes pictures of royal wedding dresses, jewellery and gifts, will be available in eight languages. It is the first of a royal series, with forthcoming apps to include changing the guard and state banquets.
