Smartphones should be off as Britain pays homage to its war dead, the Royal British Legion is urging.
It says the two-minute silence on the 100th anniversary of Armistice Day on November 11 deserves special respect.
The forces’ charity, which runs the annual Poppy Appeal, is encouraging younger people to join remembrance ceremonies with a Snapchat filter, a Twitter emoji and digital campaigns.
In Pause to Remember it calls on people to “mute your phone, close the laptop, pause your coffee, switch off the telly."
In one video, playwright Eno Mfon, 21, reads these lines: “It can be awkward, just standing there, but try closing your eyes. Remember those who risked their lives.”
The Legion has also rejected claims it is political.
In the same video, Ms Mfon says: "You don't have to agree with the politicians, you don't have to like their decisions."
She adds: "This is more than some war in your history textbook."
Last year, left-wing writer Aaron Bastani caused a backlash after he said the UK should "close down the Royal British Legion".
In one video, Bastani told his viewers: "The poppy appeal is grotesque, I think it has a kind of triumphalist militarism... it's just like racist, right? It's white supremacist."
Catherine Davies, head of remembrance at the Royal British Legion, said: "The two-minute silence unites us all and is as relevant today as it was 100 years ago.
"Through our social channels we are reaching out to the general public, but we especially hope young people will get involved, as in order to uphold the memories of those who have gone before it's vital we pass on the torch of remembrance to the new generations."
The Twitter poppy emoji will appear when users tweet hashtags such as TwoMinuteSilence, LestWeForget and SaluteOurForces.
The first two-minute silence took place on November 11, 1919.
Sir Percy Fitzpatrick, a South African politician and author, suggested that the silence should be observed on Armistice Day in memory of the dead.
King George V asked the public to reflect for "a brief space of two minutes".
The Royal British Legion is the nation's biggest armed forces charity, providing care and support to personnel and their families as well as managing the annual poppy appeal.
