Get all your news in one place.
100’s of premium titles.
One app.
Start reading
The Guardian - UK
The Guardian - UK
Business
Miles Brignall

Room for improvement with Accor’s pricing policy

The Royal Shakespeare Theatre and Swan Theatre in Stratford-upon-Avon
Stratford-upon-Avon ... a reader would rather spend the extra money on a better seat at the theatre. Photograph: Ian Dagnall/Alamy

Last November I used AccorHotels’ website to book a night at its Stratford-upon-Avon Mercure hotel at the end of this April. I paid upfront at the advance saver rate of £98.10. Last weekend I checked the website for directions, only to find that the rate had dropped to £71.10. I rang the hotel to ask them to refund the difference and was told that the manager would get back to me. They haven’t.

Since then I’ve contacted Accor by phone and email with no joy. I’m pushing 70 and greatly enjoy my trips to the theatre, but would rather spend an extra £27 on a better seat than a so-called saver rate, which is no such thing. Hopefully you can get it to admit that it is a blatant misnomer. EC, Winchester

In keeping with every other hotel booking website, Accor promises those booking its rooms a best-price guarantee. But as you found, this guarantee turned out to be worthless. The difference between this and some other booking sites is that Accor is selling its own rooms and has complete control over prices. An email to the French HQ prompted the hotel to spring into action. The manager has now replied and apologised.

“I have taken this up with the person responsible for bedroom pricing at our head office and he has apologised and confirms it is an oversight – we would never normally lower our prices; we always reward those who book earliest with our lowest rates,” he claimed.

He has agreed to charge you £65 and is refunding you £33. He has also promised, if possible, to upgrade you to a better room.

We welcome letters but cannot answer individually. Email us at consumer.champions@theguardian.com or write to Consumer Champions, Money, the Guardian, 90 York Way, London N1 9GU. Please include a daytime phone number

Sign up to read this article
Read news from 100’s of titles, curated specifically for you.
Already a member? Sign in here
Related Stories
Top stories on inkl right now
One subscription that gives you access to news from hundreds of sites
Already a member? Sign in here
Our Picks
Fourteen days free
Download the app
One app. One membership.
100+ trusted global sources.