Roojai Co Ltd has launched MrKumKa.com, a new car insurance comparison website, and will expand its business to cover big bikes over the next few months.
The website allows users to easily compare car insurance plans by keying in the driver's profile, vehicle model and insurance history.
Plans from different companies will be displayed and users can decide which one works best for them by leaving their contact details or making a direct purchase online.
MrKumKa.com aims to set new standards for online insurance purchases and customer service in Thailand, said Nicolas Faquet, chief executive and founder of Roojai.
Roojai.com is an insurtech -- insurance and technology -- website that offers a comprehensive range of online insurance services to motorists.
"With fast, intuitive and convenient online application forms, the service is now expanding to include big bikes, categorised as motorcycles above 400cc," Mr Faquet said.
The new offering will be rolled out in a few months and will cover personal usage of popular superbike brands like Honda, Kawasaki, Triumph, Yamaha, BMW, Suzuki and Harley-Davidson.
Thailand is a major motorcycle manufacturing base, with many of the superbike brands clustered in the central and eastern regions, he said.
"The big-bike market in Thailand is growing steadily at an annual rate of 20%, and thus Roojai.com is taking this huge step forward to serve an even bigger base of customers," Mr Faquet said.
There are so many different insurance packages and companies available on the market, Roojai.com enables users to access plans tailored to their needs and at greater value.
"We are certainly moving away from the one-size-fits-all model to a more personalised experience," Mr Faquet said. "[The service will offer] options to filter, one-on-one comparison on a single page, and the chance to buy directly online."
The company's service platforms reflect customer trends of buying insurance online, he said.
Customers in Thailand are apparently warming to the idea of buying insurance services from online portals.
"The introduction of insurtech policies and the comparison website are both customer-centric initiatives that are designed to meet the future requirements and expectations of a large population of bike owners," Mr Faquet said.
