Rome's authorities have introduced a new ban on souvenir stalls at a number of key attractions including the Colosseum, Pantheon, the Spanish Steps and the Trevi Fountain.
The stalls, which have been deemed an eyesore, have been removed to ease congestion around the landmarks, and protect the iconic monuments' heritage.
It's not just souvenir stalls which are banned - mobile snack bars/vans have also been removed.
That's not to say visitors won't be able to pick up souvenirs or snacks if they're in the area - some stalls will be allowed to operate in the neighbouring streets and areas.
In a statement on the government website , the city's mayor Virginia Raggi explained that the move was in a bid to protect the culture and heritage of Rome, not to mention it aimed to ease congestion at these already popular spots in a bid to enhance public safety.
In total, 16 of the stalls will be abolished, although there are eight which will be permanently relocated to neighbouring streets.
The ban has already come into effect, having kicked off on the 1st January 2020.
It's the latest in string of moves by the city's authorities to combat overtourism.
Last year the city unveiled a series of new rules for tourists covering everything from wheelie suitcases to drinking from water fountains, while also imposing new rules banning people from sitting on the iconic Spanish Steps, and limiting the number of coaches granted access to the city.
The city police have been enforcing regulations - and tourists caught breaking the rules can face a telling off or, in some cases, a fine.
Rome isn't the only city to be cracking down on overtourism; in 2018, Florence's authorities introduced new rules around snacking on the streets - and tourists could face fines of up to €500 for breaking them.
