Roman Kemp echoed the sentiments of many Newcastle United supporters when he aimed a dig at manager Steve Bruce after discovering his Geordie heritage on ITV's DNA Journey.
Capital radio host Roman and dad Martin appeared in the last episode of the series, which has also featured Amanda Holden and Alan Carr, with their discoveries taking them to Newcastle and then onto Killingworth as they surprised unsuspecting relatives in St John's Church by dropping the bombshell that they were related.
Roman, 28, revealed that the person who tied them all together was his great, great, great grandad William Appleby, who got married to Catherine Porter at St John's before moving to Egypt, as their newly discovered family members nodded in recognition.
He then added: "There's probably a million people out there who walk past another person who they don't know is their flesh and blood."
One of their relatives joked: "It's weird for us as we've watched you on the telly," as another told him: "My daughter was rooting for you right from the start of I'm A Celeb."
During and after the show, Roman was active on Twitter, posting a number of tweets about his newly discovered Geordie heritage.
Referencing a certain Newcastle-based TV show, he wrote: ""I’ve heard there’s a spot opening up in Geordie Shore."
He then turned his attention to football and Newcastle United 's woeful form of late to tweet: "#BruceOut" along with black and white emojis.
Of his tweets on DNA Journey that was one that got the biggest reaction, with 709 retweets to date.
One of his followers responded: "Here is a man who knows how to find his way into people's hearts!" and another tweeted: "Geordie legend already after only a few days. Give him the keys to the city. What you drinking Roman?"