Bvlgari Thailand commercial manager Seri Souvanna Phouma welcomed friends of the brand Vatanika Patamasingha Na Ayudhya, Sonya Singha, Nittha Jirayungyurn and distinguished guests at the opening of the Roman architecture-inspired boutique in Iconsiam.
In a geometric yet asymmetric modularity, made of waved brass and coloured glass windows, the alluring façade reproduces different shades of sunlight during the day, similar to the illumination on the original boutique in Via dei Condotti, in Rome.
Exploring the 180m² store is like taking a walk in Rome, with the interior design evoking an open-air promenade or Italian piazza that leads to private selling areas and lounges.
The backdrop was decked with golden-yellow flowers that represented the Fiorever collection launched at the event.
Symbolising Roman passion for life, the four-petal flower motif adorns many of the vestiges of the Roman Empire and now on the diamond jewellery, whose name is a blend of fiore (Italian for flower) with forever.
