You might have missed the Observer's profile of Kevin Rollins, the man who took over from Michael Dell as the chief executive of Dell Computers last year.
He's pretty ambitious, saying that the idea of doubling the firm's share of the home computer market (it currently stands at 18%) is "not irrational".
He also does a nice line in being completely un self-deprecating:
'I'm also a big alpine skier and I race motocross motorcycles, which is maybe a strange juxtaposition with the classical violin,' he said.
When does he find time for all that between, you know, pottering about with nuclear physics and solving Africa's Aids crisis?
Dude.
