SAN JOSE, Calif.—Roku has announced that U.S. users conducted more than 1.2 billion searches on its streaming platform in 2023, up nearly 50% from 2023 and has unveiled the most popular searches for movies, TV series, actors and actresses.
“The Super Mario Bros Movie” earned the most searched title of 2023 and “Yellowstone” ranked as the most searched TV series.
“The Super Mario Bros Movie” also beat out every other movie, TV series, actor or actress to be ranked as the #1 most searched title on Roku in the U.S.
The most searched movies in 2023 were:
- The Super Mario Bros. Movie
- Puss in Boots: The Last Wish
- Avatar: The Way of Water
- M3GAN
- The Little Mermaid
- Top Gun: Maverick
- Spider-Man: Into the Spider-Verse
- Transformers: Rise of the Beasts
- The Secret Life of Pets
- Twilight
The reigning champs for TV searches in the U.S. were “Yellowstone” (#1) and “SpongeBob SquarePants” (#2), which both held onto their spots from 2022, Roku reported.
Of the year’s top 10, four are in the kids & family genre, and six are animated series, including “The Simpsons” and “Peppa Pig”.
- Yellowstone
- SpongeBob SquarePants
- PAW Patrol
- South Park
- Bluey
- The Simpsons
- The Chosen
- Gunsmoke
- Young Sheldon
- Peppa Pig
The most searched actor was Adam Sandler, who starred in Netflix’s Murder Mystery 2 and also earned the honor of top searched actor in 2022 in the U.S. Searches for Sandler spiked in early April following the movie’s release, Roku reported.
The most searched actors were:
- Adam Sandler
- John Wayne
- Tom Hanks
- Denzel Washington
- Clint Eastwood
- Jason Statham
- Nicolas Cage
- Kevin Hart
- Dwayne Johnson
- Tom Cruise
Melissa McCarthy took the crown as Roku’s most searched actress of 2023 in the U.S. Searches for her spiked at the end of November, with Peacock’s original movie release of Genie. The top searched actresses were:
- Melissa McCarthy
- Sandra Bullock
- Julia Roberts
- Jennifer Lopez
- Jenna Ortega
- Doris Day
- Jennifer Lawrence
- Jennifer Aniston
- Reese Witherspoon
- Anne Hathaway
