Roku just gave YouTube TV subscribers a major upgrade — here's how it works

A Roku remote in hand in front of a TV with the Roku home page.

Just in time for the NFL season and the return of the NBA in October, Roku has announced a new partnership with YouTube TV that integrates the streaming service with Roku's Sports Channel. Roku says the integration will make it easier to watch live sports, including NFL games via NFL Sunday Ticket.

The integration is starting to roll out today, September 5. YouTube TV joins several other services that offer live sports streaming, including DAZN Live Sports, the recently launched Fox One, Frndly TV, Spectrum TV and Xfinity Stream.

(Image credit: Roku)

Roku Sports experience launched in 2022 as a centralized hub that was meant to help users find sports content and live games based on streaming apps you subscribed it. It features branded zones for a number of professional leagues such as the NBA, NFL, NWSL and the MLB. Since then, the sports hub has added over 35 FAST channels for a number of leagues including the PGA, NHL and Tennis.

The Roku Sports Channel launched in 2024 as free ad-supported streaming tv channel. It's housed in the Roku Sports hub.

(Image credit: Roku)

"Partnering with YouTube TV is a major step in delivering a comprehensive fan-centered experience that simplifies sports discovery and puts live action front and center for millions of fans," Roku's head of sports, Roku Media John Franzetta said in a press release.

(Image credit: Shutterstock/Tom's Guide)

If you have a YouTube TV account, clicking into a game will take you to the service where you can find other games, highlights and watch up to four games with multiview, the service's best sports watching feature.

Depending on what services you're subscribed to, the Roku Sports Channel is designed to help you quickly find the games you want to watch without having to open up several different apps in your search

According to a Roku statement, other YouTube TV offerings will eventually be offered in other discovery locations in the Roku platform giving users access to other live programming beyond just sports.

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