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Rohit Sharma launches first personal NFT

By Varuni Khosla
Sharma launched the ‘Rohit4Rhinos’ campaign in 2015, in partnership with WWF India and Animal Planet

The cricketer said he has always lent his voice to conservation and spoken about various social causes. This NFT raises awareness on the conservation of the great one-horned rhinoceros.

“It is special for me to take a cause so close to my heart into newer mediums to raise awareness," said Sharma, who is managed by Reliance-owned RISE Worldwide. “We all need to work towards leaving a better world behind, and the NFT with FanCraze will give fans the opportunity to own unique artwork and spread the word around the ‘Rohit4Rhinos’ campaign," he added.

Anshum Bhambri, CEO of the firm, said “It is remarkable that, with his first personal NFT, Rohit is leveraging this disruptive product to create awareness for the ‘Rohit4Rhinos’ campaign. This is just the beginning of what is possible if one combines creators, content, and commerce."

The company’s current partners include the ICC, Cricket West Indies (CWI), and a number of yet to be announced marquee teams, leagues and cricket stars that give the company an NFT portfolio of more than 20,000 cricketers.

Sharma launched the ‘Rohit4Rhinos’ campaign in 2015, in partnership with WWF India and Animal Planet. In the past, he has taken a unique approach to speak up about the cause - in his team’s IPL 2021 opener, he wore shoes with the message ‘Save the Rhino’.

NFTs had gained a lot of popularity globally in the last few years. Mint recently reported that as per CryptoSlam data, its global sales had dropped this year though. According to the company, they stood at a record over $4.62 billion in January 2022, slumped to about $2.99 billion in February and halved to $2.44 billion in March 2022.

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Dive Deeper:
MLB Fantasy Game Involving NFTs Coming This Summer From Sorare
A company well-known for its soccer non-fungible tokens and gamification is headed to Major League Baseball.
We all lose when charities compete with each other. They should join forces
You want to help Ukrainians in need. Should you donate to UNICEF, UNHCR, Red Cross, World Vision, Caritas, Save the…
Here Are The Women Leading The Journey Toward Web3
Influencer, entrepreneur, speaker, and prominent NFT advocate, Gary “Vee” Vaynerchuk, is making good on his promises to holders of his…
NFT scams, toxic ‘mines’ and lost life savings: the cryptocurrency dream is fading fast
It was supposed to be a financial revolution. Instead, crypto has become an environmentally disastrous gift to con artists, says…
One subscription that gives you access to news from hundreds of sites
Crypto market crash: Where does the buck stop?
the global crypto market has lost approximately $830 billion in market capitalisation within six weeks. All of which leaves one…
Shah Rukh Khan’s Knight Riders Group acquires new Abu Dhabi franchise
The UAE will be the fourth country in which the Knight Riders Group will be associated with a T20 franchise
Get all your news in one place